Our Story

Hi there! I'm Alma. I'm a 6-year-old from Sunny South Florida.

My mom Grace and my Tías Vic and Massiel always made sure my curls were taken care of but finding the right products for hair like mine wasn't always easy. So they decided to do something about it. They created Curls with Alma: a whole line of natural haircare.

Girls with big curls, wild ringlets, and hair full of life. Every product has my name on it because every product was made for girls like me in mind. The shampoo that makes wash day fun. The leave-in that makes detangling easy. The cream that makes all curls bounce. The gel that keeps them perfect all day long.


My curls are a big part of who I am. They're loud, they're beautiful, and they're mine.

And now they can be yours too.

Thank you for stepping into my world. 💜

— Alma

What curl mamas are saying 

  • Daniela, Tampa FL.

    The Leave In Conditioner is a miracle worker. My daughter used to cry every wash day because of the tangles. Now she actually looks forward to washing her hair. Please do yourself a favor and BUY THESE!! You won't regret it.

  • Joan, Passaic NJ.

    My 7 y/o has the curliest hair and I was always struggling with products. It's so difficult to find products that actually work on her. These changed everything. Her hair is healthy, hydrated and the curls last days. Loveee it!

  • Kelly, Danbury CT.

    Got to try the full Alma Routine Bundle before and WOW. Four products that work perfectly together. The frizz is gone and my favorite part is the way they smell...OMG so delish haha. 100% recommended.